Twin-island nation St. Kitts & Nevis launched “Enterprise Deeper,” a branding marketing campaign created to focus on the Caribbean territory’s distinct pure atmosphere whereas “introducing parts of introspective self-discovery and intention,” mentioned St. Kitts Tourism Authority (SKTA) officers.

The marketing campaign’s visible property, showcased Could 20 media premiere in New York, spotlight St. Kitts’ and Nevis’s lush pure atmosphere, together with the territory’s rainforest, verdant panorama surrounding Nevis Peak, considerable historic landmarks and immersive cultural experiences.


Marketing campaign visuals additionally characteristic the territory’s spacious white-sand seashores and panoramic beachfront sunsets. Scenes that includes the territory’s quite a few historic areas and the 2 islands’ distinctive delicacies and cultures are additionally a part of the presentation.

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“We’re greater than a seaside vacation spot, mentioned Marsha Henderson, St. Kitts & Nevis minister of tourism, civil aviation. “[St. Kitts & Nevis] have experiences which can be distinctive to us.” Henderson mentioned the marketing campaign presentation is being broadcast through SKTA’s web site and social media channels. The initiative can also be using tv adverts and “varied digital channels,” SKTA officers added.

Marketing campaign pictures embody a number of of the territory’s signature sites and actions, together with mountain climbing throughout the dormant volcanic crater of Mount Liamuiga with native guides and exploring the territory’s complicated colonial period at Brimstone Hill, a UNESCO World Heritage Website.

Marketing campaign pictures additionally embody guests exploring the artwork of textile design at St. Kitts’ Caribelle Batik and boarding rail excursions aboard the nation’s remaining sugar cane fields. In Nevis, vacationers can go for mountain climbing and ATV excursions across the inexperienced hills surrounding 3,232- foot excessive Nevis Peak, that are dotted with the ruins of sugar-producing plantations.

Stated Henderson, “We see the marketing campaign launch as an funding within the tourism business, significantly popping out of the Covid [pandemic]. Guests are asking for extra immersive experiences, so we really feel this launch has been well timed and exhibits our dedication.”

The marketing campaign is amongst a number of initiatives the dual-island nation has launched in 2022 to advertise journey to each islands within the territory. Officers say most vacationers go to each islands no matter the place their holidays within the territory start.

“We sit up for the “Enterprise Deeper” marketing campaign resonating with vacationers,” mentioned Ellison Thompson, the St. Kitts Tourism Authority’s CEO, “as they uncover for themselves all that the vacation spot has to supply.”

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